Who doesn’t want to get noticed? Especially if you are on Social Media to keep trending (positively obviously) is what everyone desires. Isn’t it? If yes there must be some ways through which we can actually make our content in such a way that it turns out engaging every time we post something. So let’s talk on the ways that actually work for this-
Firstly we need to know what’s trending in today’s world. There are many ways which can absolutely help us to know about the latest news and trends. So try and build your content as per the demand in trend.
As we say “Marketing is no longer about the stuff that you make, but about the stories, you tell”. Try telling a story to your audience. People are more interested in knowing the process rather than the product.
Use quotes, pictorial representation of graphs, data, images etc. to explain your content better. You can try Humor and Funny approach for more engagement. Research says, over 1/3 of people are more likely to purchase from a brand if they are funny on social media.
Not just topic, but subheadings & Bullet points should be added wisely. It will give a better understanding and give structure to your content.
Further, try to follow 80:20 Rule while making creatives. 80% Design & 20% Text. It will look decent and can be understood by the audience very easily. Try to be creative with your design elements & surprise your audience with new design trends.
So, these are some basic tips to create engaging content for your brand. Hope this article will help you in creating magical content for your target audience.
If you have something which can help Digital Market in creating Engaging Content than do share your thoughts on the same in the comment section.