Instagram has more than 800 million active users on a monthly basis and around 500 million daily active users. Your choice of social networking platform depends on your target demographic. But, if you are targeting the millennials than you have to win the Instagram!
Here we present you the Instagram Audit Points which can make a difference and it can help you standing out in the crowd.
1. Profile Pic
– It should be YOUR photo or a Company Logo.
– HD Quality & Well Cropped
– Use simple & short username which can be remembered easily
– Don’t use numbers
– It should not be your name. You have to put something Creative Tagline
– Headlines are searchable
– Simple showcase your expertise/services/facts & fig.
– Use # Hashtags in Bio
– Don’t forget Call to Action in Bio
– This is the only link which is clickable in Instagram profile
– If you need to use multiple links than use tools like linktr.ee
6. Story Highlights
– Show case your all-time great stories here so people can see what you are doing and whether you are worth following or not?
– You can use customized story covers to look decent
7. Contact Tabs
– Add Phone Number, Address & Email so by just one click your customer can reach to you.
And yes! You have to keep your Instagram profile “PUBLIC”. So people can consume your content and if they like your content then they might hit the Follow Button.
Hope this small points will help you out in the long run of Instagram Marketing! Share your thoughts and feedback in the comment section!