Who doesn’t want to get noticed? Especially if you are on Social Media to keep trending (positively obviously) is what everyone desires. Isn’t it? If yes there must be some ways through which we can actually make our content in such a way that it turns out engaging every time we post something. So let’s talk on the ways that actually work for this-
Firstly we need to know what’s trending in today’s world. There are many ways which can absolutely help us to know about the latest news and trends. So try and build your content as per the demand in trend.
As we say “Marketing is no longer about the stuff that you make, but about the stories, you tell”. Try telling a story to your audience. People are more interested in knowing the process rather than the product.
Use quotes, pictorial representation of graphs, data, images etc. to explain your content better. You can try Humor and Funny approach for more engagement. Research says, over 1/3 of people are more likely to purchase from a brand if they are funny on social media.
Not just topic, but subheadings & Bullet points should be added wisely. It will give a better understanding and give structure to your content.
Further, try to follow 80:20 Rule while making creatives. 80% Design & 20% Text. It will look decent and can be understood by the audience very easily. Try to be creative with your design elements & surprise your audience with new design trends.
So, these are some basic tips to create engaging content for your brand. Hope this article will help you in creating magical content for your target audience.
If you have something which can help Digital Market in creating Engaging Content than do share your thoughts on the same in the comment section.
Instagram has more than 800 million active users on a monthly basis and around 500 million daily active users. Your choice of social networking platform depends on your target demographic. But, if you are targeting the millennials than you have to win the Instagram!
Here we present you the Instagram Audit Points which can make a difference and it can help you standing out in the crowd.
1. Profile Pic
– It should be YOUR photo or a Company Logo.
– HD Quality & Well Cropped
– Use simple & short username which can be remembered easily
– Don’t use numbers
– It should not be your name. You have to put something Creative Tagline
– Headlines are searchable
– Simple showcase your expertise/services/facts & fig.
– Use # Hashtags in Bio
– Don’t forget Call to Action in Bio
– This is the only link which is clickable in Instagram profile
– If you need to use multiple links than use tools like linktr.ee
6. Story Highlights
– Show case your all-time great stories here so people can see what you are doing and whether you are worth following or not?
– You can use customized story covers to look decent
7. Contact Tabs
– Add Phone Number, Address & Email so by just one click your customer can reach to you.
And yes! You have to keep your Instagram profile “PUBLIC”. So people can consume your content and if they like your content then they might hit the Follow Button.
Hope this small points will help you out in the long run of Instagram Marketing! Share your thoughts and feedback in the comment section!
Social media marketing is an integral part of a company’s digital marketing strategy. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on having communication with consumers. Also it increases awareness about company’s brand, and boosts leads and sales. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds.
So if you are planning to do social media marketing or you are already doing it, here are some basic rules to follow-
Always focus on Social media activities of yours. What have you posted just take a look on that. Also check the activities you do on daily basis as a routine work like social listening, replying to DMs & comments.
Target your customer. Knowing your customer is really very important. For this firstly you have to understand and define your target audience. Build your customer base. Then start feeding them your content.
Listen to the queries of customer and try to solve them. Give them a proper solution. It will give you a loyal strong customer base.
Social listening is a must task. You should know what is in the news and what is in the trend. Keep an eye on the ongoing things. Depending on that you can make your content.
Set your weekly goals like what you are going to do and how. What should be in your content? It should be aligned before time and keep it ready.
Always keep an eye on your competitors. What they are doing, their contents, posts everything you have to follow. So you can implement those things for your brand.
Create a detailed report analysis of the whole thing right from your content selection to engagement, and take a proper note of it. Remove those activities which are not giving relevant output. Keep on trying new things 😉
So here is the quick basic drive to Social Media Marketing. Hope you are doing it in right way! If not start implementing what you have just learned today. Share your feedbacks in the comment box. Discussion is open 😉
Today almost everyone is on Social media platforms so to get connected with your audience online presence is very important now days. Also Social media adds on generative revenues & help you to build strong loyal customer base. If you are looking for Social media marketing strategies that can boost your online social presence then you will have to follow the listed way-
By doing the above work one can surely give a kick start to Social Media marketing. Share your thoughts on the same in the comment section.